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On Genifique Day, brand donates funds per SKU sold.
October 27, 2014
By: Christine Esposito
Editor-in-Chief
Lancôme held its fifth annual Genifique Day (Oct. 24 and 25) to benefit St. Jude Children's Research Hospital, during which the beauty brand planned to donate $7 directly to St. Jude Children's Research Hospital for every bottle of Advanced Genifique Youth Activating Concentrate, Genifique Eye Light-Pearl and Genifique Yeux sold. The brand tapped celebrity makeup artist Mickey Williams to host events at select Lancôme counters around the country to support Genifique Day. Additionally...
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